Case Study: Navigating Challenges with a Traditional Client in the Digital Space
Traditional Client in the Digital Space:Let me walk you through an interesting situation I faced recently. A potential client reached out—an Ayurveda business owner with a strong 7-year offline presence. His father, the decision-maker at 92 years old, had no understanding of...
What is Digital Marketing?
Digital marketing is a broad term that covers all marketing activities done on the internet. It includes everything from social media and email marketing to SEO and website design. Because digital marketing is so broad, it offers many ways to reach your audience. To make the...
