Social media marketing cost in India depends on the number of platforms, content volume, creative format, response requirements and whether paid advertising is included. A plan with eight static posts is not comparable to one with strategy, original video, community management and lead campaigns.
Typical monthly planning ranges
- Basic presence: approximately ₹10,000–₹20,000 per month for a limited number of planned posts on selected platforms.
- Growth-focused management: approximately ₹20,000–₹50,000 per month for stronger creative production, calendar planning and reporting.
- Video-heavy or multi-platform work: ₹50,000 per month and above when shoots, frequent short-form video, community work and campaigns are required.
Meta Ads media spend is generally paid separately. Photography, influencer fees and extensive on-site production may also be separate.
What should the service include?
Channel and audience strategy
The team should choose platforms based on customer behaviour. A B2B industrial company may prioritize LinkedIn and proof-led content, while a local academy may use Instagram, Facebook and lead campaigns.
Content planning
A calendar should balance education, evidence, offers, people and customer questions. Every post does not need to sell, but the overall content should support a clear business position.
Creative production
Confirm the number of static designs, carousels, reels, captions and revisions. Ask whether raw footage is supplied by the client or recorded by the agency.
Publishing and engagement
Scheduling is different from community management. Define who answers comments, messages and enquiries, and how quickly they must respond.
Reporting
Reach and engagement can show content response, but lead-generation campaigns should also track form submissions, messages, calls and lead quality.
Organic social and Meta Ads are different
Organic content builds consistency, trust and a useful profile for people researching the brand. Meta Ads provide paid distribution and targeting. A business can use either one, but the goals, budgets and measurement should be separated in the proposal.
Social media pricing FAQs
Select a question to view the answer.
How many posts should a business publish each month?+
There is no required number. Select a realistic rhythm based on the platform, content quality and the team’s ability to respond to the audience.
Does social media management guarantee follower growth?+
No. Follower counts depend on content, distribution, category, budget and audience response. Relevant engagement and enquiries are often more useful goals.
Who should provide photos and videos?+
Define this in the scope. The client may supply raw material, or the agency can plan shoots and editing as an additional production service.
How to compare packages
- Check the exact platform and content quantities.
- Confirm whether video production and editing are included.
- Ask who owns the advertising account and creative files.
- Define approval deadlines and revision limits.
- Separate agency fees, production fees and media spend.
Rankupar’s social media marketing service connects strategy, creative production, publishing and performance review. For paid lead generation, we can also structure Meta campaigns around a focused offer and audience.